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“In 2019, when I started Parade, there was no real kind of software that allowed you to really engage ambassadors [influencers] at scale,” Tellez said. Back then, she and her team built technology that helped them track and execute gifting, engagement, and payment, and build an end-to-end pipeline to manage their relationships with creators. “That was a dramatic drive of our growth,” she continued, noting that many other founders came to her during that time asking how they, too, could replicate influencer engagement.