一旦媒体代理既是第三方顾问,又同时是广告资源的交易对象,这笔钱就很容易从一笔普通的营销支出,变成一笔需要被反复解释的高敏感采购。问题未必在于它一定更贵,而在于它天然带着利益冲突。
But despite the higher price for their sheep, upland farmers with tight margins feel the pinch more than many when diesel and oil costs go up. And on top of that, the cost of feeding sheep has also rocketed - the average cost of a bale of hay is £155 a tonne this spring compared to £75 a tonne this time last year.
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